a geek trapped
in a coolguy’s body

Trapped online since 2004

What’s the Pithy Phrase You Use to Describe Your App/Site/Thing?

I don’t want to write the words feature set for what we’re going to talk about today. But the words keep jumping into my mouth, or, um, into my fingers, since I’m typing and all.

Feature set is the term I use, but it’s a bad term, focussing on the wrong aspect of the app. People don’t care about features, they care about what apps do for them. Feature set obscures utility. Going too far the other way, being vague about dreams, or something is probably worse.

What we need to start the discussion of what Kapowski does is the 10-words-or-less description, the pithy phrase that sums up the app in conversation.

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There is Always a Box

Embrace constraints. Your app will be better for it.

In the ‘Battle of the Bastards’ episode, we see Jon Snow and his army against Ramsay Bolton and his; it’s one of the best episodes of the season, maybe the whole series. Since the show, and the story, are unsympathetic to major characters, watching it for the first time you’re not really sure who will remain when the episode is over.

There was no CGI. Battle scenes were close and visceral, tense. I’m very rarely on the edge of my seat, literally or figuratively. But this episode…oh, man.

You might like it even better once you learn what you saw on screen wasn’t what was planned. And the situation will be familiar to any developer.

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Why an App?

Kapowski can be anything, why make it a mobile app?

I’m writing an app for iOS 10. It will be on iPhones and iPads. I decided that first.

Then I picked a problem that an app can help solve.

This is not the way you should do it. It’s OK if I do it this way, I’m an expert; I skipped some steps.

Let’s talk about what you should probably do.

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Introducing Project Kapowski

I don’t know what is says about me but the Explore tab in Instagram, for me, frequently shows me photos of fitness athletes of all shape, sizes and genders. Among those there are always before/after photos. I really like before/after photos, they inspire.

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No More “The night was moist”

I’m writing an app in public

The night was…

Throw Momma from the Train, a middling movie from the 80s starring Billy Crystal and Danny DeVito, opens to a shot of a typewriter with that half-finished sentence. “The night was…humid.” In the film, Billy Crystal’s character has writer’s block. He can’t get passed the first sentence in his new novel. His wife had stolen his last manuscript, left him, published it under her own name; it was a bestseller for her. She has a guest appearance on Oprah, who, timeless and immortal, was relevant even back then.

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